Fair trade chocolate doesn’t seem to be exactly a big thing in Japan (though, to be just a bit cynical, is it anywhere?). Most of the Fair Trade chocolate you do see are from overseas brands, such as People Tree and the plain milk chocolate bar from Cadbury. This makes the above all the more curious, then, since Topvalu is not just a Japanese brand but the home brand of the Aeon supermarket chain that crops up the many and varied places into which Aeon has bought.
That aside, the chocolate itself is delicious, the price isn’t all that more expensive than most similar chocolate bars, and the amount of chocolate you get is decent too. Dark chocolate is also available.